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Erika Knight is a designer, author and innovator. Her mission is to create yarns outside the mainstream with the "typically British look and feel". She is the master of colors and cuts. The color palette is unusual, all colors harmonize with each other and each yarn has its own color language. Amazingly, all these colors suit almost every woman. How does she do it? She has worked as a consultant in the fashion industry for years. This knowledge flows into their unusual designs as well as into their yarn collection. In 2019 Erika Knight decided to concentrate her creative energy on what she burns for: her passion for design and sustainability. So she handed over the brand and sales to Britta and Carsten Kremke from Selected Yarns. The brand still retains its typical British look. Britta and Carsten develop the brand further in Erika's sense.